Practical Article Marketing Tips - What to Do When Your Article Resource Box Goes Horribly Wrong

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The Resource Box in your article is the Call to Action for your prospect. So many people let it go horribly wrong. Discover what to do instead inside this article.

One of the main benefits of Article Marketing is the ability to drive endless waves of traffic wherever you want it to go.

The challenge is most people don't know how to handle this chance for a great call to action for the prospect, and their Resource Box goes horribly wrong.

Let's take a closer look at how to mess this up and how to get it right.

How to Mess Things Up

Talk about yourself first - Most Resource Boxes begin with "Sally Sue is the author of blah-blah-blah." Here's a harsh reality: the reader does not care. The reader wants to know what to do next and what is in it for them.

Additionally, talking about yourself first at the beginning of the Resource Box is like announcing to your prospect

the article is now over and you can go away!

 

Not really the outcome you want.

Having no call to action - Another horrible thing I have seen is having no link at all, no call to action to ask the reader to take the next step. You have spent the time and effort of creating the article and now you are going to lose the prospect. Even if you do not have an opt-in set up with a give away to sign up for, at least send them to your Twitter account for more tips and to follow you on Twitter.

Long and ugly - Instead of short and sweet invitation for more good information, the Resource Box is long and ugly, filled with trying to convince the reader you are an expert and other stuff the reader does not care about. I know this sounds nuts, but I have actually seen people create ones that were almost as long as the article. Sometimes even longer.

How to Get It Right

Have the Resource Box flow out of the article - In many article directories, this is the next paragraph in the article. So let your article flow right into the resource box as if it is a part of the article. Here's a tip for letting your Resource Box flow out of your article. Brace yourself though, because this tip is very high tech and complex. Use the word "and."

Invite the reader/prospect to get more information from you - Here is where you propose what Indians would call a "good trade." More good information from you in exchange for their email address. Don't hammer your prospect with the offer. Just use nice "invitational language to bring the reader to your opt-in page to sign up.

Brand yourself - Then and only then do you use your name or other branding. And then it is only so your name and brand is associated with the good stuff they are about to get.

Here's a good example of a powerful "invitational" Resource Box for your articles:

 

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Author Box
kettlewell mcnish has 1 articles online

What if I told you to stop working day and night writing articles, posting blogs, setting up PPC campaigns, searching high and low for joint venture partners, creating videos ... and all the other back breaking and boring stuff? You don't need a website. You don't need Google. You don't need to create products. You don't need to fork out on costly advertising. You don't need any previous experience.
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Practical Article Marketing Tips - What to Do When Your Article Resource Box Goes Horribly Wrong

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Practical Article Marketing Tips - What to Do When Your Article Resource Box Goes Horribly Wrong

This article was published on 2010/09/07