Article Marketing is a great way to drive free highly qualified traffic to your website and build a highly responsive list. Your traffic and list building from article marketing rely on two main factors:
1) The quality of your articles, and
2) The quality of your resource box.
Today we are going to take a closer look at your resource box.
Your Resource Box
The Resource Box is where you invite your reader and prospect to get more information from you in exchange for their email address. Mess this up and you have really wasted your time. Do this right and you are going to love the benefits in traffic and the growth of your list community.
The 3 Most Important Words
I have found that it is how you invite your reader and prospect to get more information from you that makes all the difference. And to that end, I have found the three most important words to be Free Instant Access.
Free - C'mon folks, it's simple human nature. We all like free stuff. And when you add to it the fact that the free stuff they are going to be getting is really good stuff - great quality information - you can really "wow" and impress your prospect and continue to build on the "know, like and trust" factor.
Instant - We have been in an "instant culture" now for decades and the internet has only made it more so. Being able to get something right away is a very powerful incentive.
Access - Access means the ability to get at something. It also implies that not everyone will be able to get access. This implies exclusivity which is another highly motivating factor in human nature.
Now, combine all these three powerful motivators together and invite your prospect to claim their Free Instant Access and you have got a winner in your article resource box.