Article Marketing For Newbies - When Using a Picture in Your Resource Box Can Kill Conversion

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Who else wants to talk about resource box conversion tips? If you are like most of the people I know who struggle to be successful with article marketing, the simple truth is that the ENEMY is your resource box. You can write Shakespearean prose with the brunt force of a used car salesman pitch and get people to DROOL over your content....but if you drop the ball in your resource box, all of your time, energy and effort has most likely gone to waste. Why? If people don't click through, you aren't going to get any traffic.

And no traffic equals no money. And no money? Well....let's just say you won't be writing the next article marketing "guru's" testimonial any time soon..:-)

Okay. So here is something that KILLS me when I see it in a resource box, because it's going to tear down your conversions in ALMOST every niche. (There are one or two exceptions).

A picture of yourself in a tank top. Or - next to your car. (I mean...we all drive, right? Why do we need to see your car?) Or, the WORST sin if you are trying to establish "trust" and rapport with your reader...... a picture with sun glasses on. People are inherently skeptical online. Anything that you do that adds to that skepticism is going to translate into fewer clicks.

Here is the thing - and this has been tested for years in offline, direct response campaigns that have generated hundreds of millions of dollars. People are more likely to take action when they see a picture. But NOT when the picture doesn't align well with the message of the ad, postcard, flyer or commercial. And using "ego" pictures never do, and have killed major ad campaigns in the offline world, simply because the "author" of the ad thought his 18 inch biceps were important to show off when selling a vacuum cleaner..:-)

The same thing applies to your articles. Stay relevant - build rapport, and keep your resource box smooth, lean and hyper focused on getting your reader to take the next step with a minimum of distractions.

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Ian Hollander has 1 articles online

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Article Marketing For Newbies - When Using a Picture in Your Resource Box Can Kill Conversion

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Article Marketing For Newbies - When Using a Picture in Your Resource Box Can Kill Conversion

This article was published on 2010/03/29